Duke Medicine Brand Guidelines

Embracing the spirit of innovation

The guidelines in this section give you the tools to responsibly implement the Duke Medicine brand and help ensure consistency in all Duke Medicine communications.

You'll find detailed instructions for using the master brand and sub-brands (such as hospital and service line brands) in various applications, from printed materials to signage. You may want to begin by reading the overview and frequently asked questions, which are good starting points for learning about the Duke Medicine brand.

Graphic designers and other communicators are encouraged to read through the guidelines completely before diving into the designer's toolkit, which provides detailed specifications for brand usage.

Managers and administrators will find practical details on ordering items with the Duke Medicine brand in the manager's guide.