What is Duke Medicine? It's the sum of the clinical care, biomedical research, education and outreach efforts carried out by thousands of individuals throughout our region and worldwide.

It's also a brand, a way of expressing our identity. Our brand communicates the essence of Duke Medicine to everyone it touches. Using the brand consistently will strengthen it -- and that's where this site comes in.

Here, you'll find easy-to-follow guidelines and resources for the proper use of Duke Medicine brand elements:

• to help ensure consistency of the brand
• to strengthen the brand
• to protect the brand

Questions? Contact the Office of Marketing and Creative Services for assistance.

Learn more about Duke Medicine at dukemedicine.org.